Evaluation time scale

I have planned to start recording my evaluation with the help of class mates and fellow rap music fans Dom and luke this will enable me to record my target audience feedback at the same time I will record it in the media studio in our school.this allows me to use a tripod and lighting.

ascent branding

on all three of my final pieces I have made sure that the ascent logo is present and clear.This means that the reader will have a constant reminder of the magazine that they are reading and makes the three pieces link together very well and so that you can tell that all three pieces are from ascent and from the same issue along with the colour scheme that furthers this point.  

Evaluation info

For my evaluation I will use my iPhone to record the video and imovie to edit and arrange the clips this is simplistic and a software that I have used before so it shouldn't present too many problems , recording on my iPhone will still give good quality but ag the same time is portable and can be used at any time.

How I got my gold colour for my magazine

to get my gold colour for my magazine I took a photo of a gold chain and then used the colour dropper in order to replicate this gold colour then every time I wanted to use this colour I would simply get it from the colour palet where I had it saved his made sure that the colour was the same throughtout and didn't fluctuate from page to page

Start of evaluation

today I have started my evaluation I am choosing to do it in a video format as I feel it will be easier and more representative.This will make it easier to show the magazine whilst I am talking about it and my target audience is talking about it.

Choice of fonts

I have used san-seriff fonts throughout my magazine as I think it has a better effect as it looks less fancy and almost like handwriting. So to find my fonts I used dafont.com and went under the san-seriff to find bebaus neue and freshman. I experimented with other popular fonts from the website however I found that these two fonts had the best overall effect and made my magazine look as conventional and professional as possible

where did i take my photos

I took all my photos in the schools photography studio. the reason for doing this is as follows.
-I can get the correct lighting that I require for my photos
-it makes them easier to cut out on photoshop as I use a white background.
-I can take multiple photos leaving the camera on the tripod, so that later I can select the best photo.
-can positon the model in different ways all in the same location
-no worries about weather,wind or sun

double page spread analysis 4

This double page spread features jay z

picture-

this double page spread uses a close up of jay z's face turned to the side and looking back at the camera.The photographer has also positioned a light on the side of his face so his face is very bright and clear as it is the main part of the image and the back of his head which is less significant is left in the dark.

For my image on my double page spread I am considering using a lighting effect just like on this photo to make the image really stand out and show off my photography knowledge and skills.

layout-

the picture of jay z on this page is very central with his head transitioning over the two pages with the 'j' from jay z being stretched vertically up his face whilst the other letters of his name are quite uniform.There is a quote at the top right of the double page set in a black box with a quote from the artist in it. the black background to this box makes it stand out on the page.

The planned layout from my magazine is very different from this one so there is not much that I can take from this even though it is a really good example of a double page spread.

text-
There is two columns of text on this page one shorter in length than the other. underneath the white on black quote. at the bottom middle of the page there is the name of the artist on top of his picture with the j extended so it goes all the way up the image almost splitting the image in half. this makes it very clear as soon as you see the page who this story is about.
I am also looking for it to be very clear who my double spread is about so I will also include the artists name large on my double page and spread it across the two pages. However unlike this magazine I will have 3 columns of text as this is more conventional and that is what I am aiming for

progress with my magazine

over these Easter holidays I have added lots of slight tweaks and adjustments to my magazine. now I only have to write one more column of text on my double page spread then my magazine will be completed. This means I am on track to complete the task for my deadline which is the first Tuesday back after half term.

colour scheme

Throughout my magazine I have used black red and gold as the main colour schemes. These were regular colours that I have seen featured on other rap magazines so I have in corporated this into my magazine. The impact this has on my magazine as a result it looks more conventional and professional.

why i chose to do a rap magazine

I originally chose to do a rap magazine as I have only ever partly read one music magazine and it was a vibe magazine with Eminem on the cover. so this is the only prior knowledge that I had regarding music magazines.Another reason for this choice is that rap music is the main type of music I listen too and therefore is the genre that I have the most knowledge about

columns of text

for my columns of text I have chosen to use a 'qandA' layout as I have seen this feature in a number of the magazines I have looked at and it will be a lot easier to set out . I am also aware that I will have to use a very different dialect in the article as I talk very differently to a big time rapper. I will make a separate blog post on this topic.

evaluation decison

I am going to do a video for my evaluation as I believe it will be a better representation especially when talking about my target audience I can just simply interview people from my target audience

evaluation ideas

for my evaluation i am yet to decide which way I will do it.
the two options I have is as follows:
a video
a presentation that will then be presented back to my teacher

new photos for contents

my double page vs jay z double page

here you can see the clear similarities between my contents age and the jay z double page spread even thought i have just filled my columns by entering random text to show the final effect

the justifictation of why i have not used jewlery

even though I have identified jewellery as a typical convention of a rap magazine I have not included it in magazine for the following reason. When I was in the studio experimenting with both the schools gold chains as well as a thick gold chain that I purchased from top man.  realised that it looked very tacky compared to something that a rapper such a lil Wayne or dr dre would wear which will be worth thousands of dollars and be covered in diamonds and other exquisite jewels.so the type of jewellery that I have available to me just didn't give off the same impression and instead made the impression of a sort of spin off of a rap magazine. so overall it made the magazine look very amateur and made my main cover star flava playa look completely fake as I do have some rapper brands available to me such as supreme like I have explained in an earlier post but I just don't have the type of chains or watches that would make a positive impact on my magazine. so I am writing this blog to explain a pretty crucial point in my project.
in summary these are the basic reasons for me not including the jewellery aspect in my magazine
-I do not have the right sort of jewellery available to me
-the jewellery that I can get makes the photos look amateur and my rappers fake
-The effect of fake gold and fake diamonds just gives off the wrong look compared to the real thing.
-It looked tacky and was obviously fake which took away from all the work I had done making the artists look as genuine as possible.
-overall it made a negative effect on my magazine and had the complete opposite effect I was looking for.
so because of all this I have made the justified decision to not use the chains etc that feature in many rap magazines even though I would of loved to include a realistic looking chain that gave off the correct impression.

I will post an example of the chain I tried in a future blog post

market research - name part 2

here is the results of my second twitter pole represented in a pie chart that show my current name ascent won with a majority of 42 percent meaning that I am going to keep it however I am going to adjust the character characteristics of the word to make it fill the top of my front cover and look overall more professional and conventional.

CHANGE OF NAME ?

these are the results of my survey that I conducted over twitter I had a total of 52 answers.Because it was a 50/50 split this means I will conduct another survey but include 4 names including my current name ascent and the winner of this will decide my final name choice.